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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Business and Politics

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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Thought Factory

The truth about Lies

One of the most defining images of our times is that of Prime Minister Narendra Modiji inaugurating the Atal Tunnel, writes Vinta Nanda...

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Movies

The Name Game

Which star gets top billing? Film historian Dhruv Somani tracks the ‘pehle main, phir aap’ syndrome of the Bollywo...

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Powerful People

Rucha Pathak: Giving vision and wings to the entertainment-fare.

Aparajita Krishna goes on a long walk with Rucha Pathak and gets her talking about her journey - from a student of media to le...

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Business and Politics

Badshah: On the mat

The recent controversy over rapper Badshah, allegedly buying likes and views opens up the debate over fake followers on social media once more,...

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Movies

Coming of Age: Child stars that could make it big

Film historian, Dhruv Somani, looks back at Bollywood’s babies and moppets who could make that tough transition to leadi...

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Kaleidoscope

Wedding Photography: In a state of limbo

Photographer Vatsal Shah, writes on the drastic downturn in the industry of professional photography in the time of the corona...

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Business and Politics

The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

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Business and Politics

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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